Six pillars, one summer. Every channel.
A few numbers.
What I owned.
Strategic marketing & campaign planning
Led planning and execution of monthly multi-platform campaigns. Conducted audience research, adapted messaging and visuals per platform, and built mobile-responsive PPC landing pages tailored to each campaign — boosting engagement and improving message clarity.
Digital tools & platform stack
Daily use of the firm’s full marketing stack. Streamlined scheduling in Buffer + Monday, built custom HTML emails in Constant Contact, and applied front-end HTML/CSS for styling adjustments inside Divi and WPBakery.
SEO & analytics
Performed keyword research using Ahrefs and Google Trends, optimized internal linking structures, and tracked performance — improving organic rankings, internal traffic flow, and overall site health while aligning to EEAT and local LLM optimization goals.
Content & editorial
Wrote and shipped 10+ legal blog posts — keyword-optimized, on-brand, and structured to drive both ranking and reader retention. Translated dense legal subject matter into approachable, search-friendly content.
The dashboards.
Marketing for a law firm isn’t marketing for a brand — it’s marketing for trust. Every channel had to earn it.
- Legal voice is a craft. Translate, don’t flatten — the work was making complex law approachable without losing accuracy.
- Internal linking compounds. 28% organic lift didn’t come from one big post — it came from threading 10+ posts together with deliberate link architecture.
- Email beats social for inbound. 5% inquiry lift from the referral campaign vs. 43% engagement (no inquiries) from social — different funnels, different jobs.
- Owning the stack matters. Buffer, Monday, Constant Contact, Ahrefs, Divi — fluency across every tool was what made the cross-channel work move at internship pace.
Vertical brand short shipped to YouTube Shorts ✦ scripted, shot, and edited end-to-end.
Employee spotlight reel ✦ humanizing the firm by putting the people behind the cases on the feed. View on Instagram →
LinkedIn post on the firm’s trauma-informed training program ✦ professional-audience storytelling. View on LinkedIn →
Facebook employee spotlight video ✦ same story, platform-native format. Watch on Facebook →