I’m Laney — a content strategist graduating top scholar in Digital Marketing Comm at KU. I turn audience insights into campaigns that connect and convert.
A current agency role, a legal-marketing internship, capstone work, and a stack of student projects have sharpened where I deliver value most.
Optimizing digital content to drive discoverability, authority, and brand trust through keyword strategy and on-page tactics.
Creating engaging cross-platform strategies that connect, convert, and build genuine community around brands.
Maximizing ROI through targeted ad campaigns, audience segmentation, and continuous performance optimization.
A look at the campaigns and content that shaped how I think about strategy and storytelling.
Served as Account Executive of a six-person student agency. Fully integrated marketing campaign targeting Gen Z financial behavior. Audience research, branding, social strategy, micro-influencer outreach, UTM setup, web recommendations, and a comprehensive campaign book.
View case study →Near-zero to 50+ leads in a year. 13 closed remodel projects, 26% conversion rate. Plus a Lightroom + Gemini virtual-staging workflow.
View →Brand-new charcuterie business. Custom Meta Ads with A/B-tested carousels + statics, plus a steady stream of organic Messenger conversions.
View →Graduated May 2026 and actively interviewing for content strategy, social media, and brand roles. Let’s talk.
Get in touch →